In a sample of 16 DIY app software and 16 small business-oriented mobile app developers, DIY is the clear winner. Business owners can purchase DIY app software on a monthly basis to construct simple mobile applications to help their businesses.Ĭompared to the cost of developing an app from scratch, this is the way to go. The greatest advantage of DIY apps is the relatively low cost. They are cost effective and easy to create. Thankfully, there is another solution: do-it-yourself (DIY) app builder software.īusinesses are turning to DIY app software for two main reasons. Unfortunately, developers can be very expensive and at times, unreliable, causing many business owners to turn away from the idea. Most businesses think they need to start from scratch and hire a developer to build it for them. But, the problem many businesses face is that they want a mobile app but do not know how to begin the process of making one. Event planners may want to create an informative app about a festival or art show they are organizing. A restaurant may want to create a loyalty program. Small businesses build mobile apps for a variety of reasons. A mobile app, however, offers features a mobile-optimized website may not accommodate. But, by 2017 or later, an additional 27 percent plan to invest in creating a mobile app for their company.Įvery year, studies come out that say consumers view content on mobile devices the most, so having a mobile-friendly website is becoming increasingly important for business. In fact, only 20 percent have a mobile app, according to a small business digital marketing survey. Small businesses have been slow to jump in the mobile game.
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